Everything that sells. Nothing that slows.
Import, tag, go live. Playbuy keeps the workflow short and sweats the details your shoppers and your bill will notice.
Six layouts. Every plan.
Carousel
A swipeable row of vertical videos for home and collection pages.
Stories
Story bubbles that open a full-screen shoppable player.
Product gallery
Video on the product page, filtered to the product being viewed.
Floating
A small, dismissible video bubble on the pages you choose.
Grid
A shoppable video wall for UGC and lookbook pages.
Single
One featured video, sized to any section of a landing or product page.
Live in about five minutes.
- 01Import or upload
- Import Reels from an Instagram Business or Creator account, or drag and drop video files. Everything is transcoded for adaptive streaming.
- 02Tag products
- Search your synced catalog and tag products on each video, optionally at the moment they appear.
- 03Place with theme blocks
- Turn on the app embed once, then add widgets in the Shopify theme editor. No code, no theme edits.
- 04Shop without leaving
- Shoppers pick variants and add to cart inside the player, with live price and stock from your store.
Provably fast.
- Storefront loader
- ~4 KB gzipped, loaded with defer. A size budget is checked on every build, so it can't quietly grow.
- When video loads
- Only when a widget nears the screen. Off-screen widgets cost your shoppers nothing.
- Layout shift
- None. Theme blocks reserve their exact space before anything loads.
- Streaming
- Adaptive HLS that matches each shopper's connection. Native in Safari; other browsers fetch a small helper only when needed.
- Theme safety
- Widgets render in an isolated Shadow DOM. Your theme's styles and ours never collide.
- Customer data
- No shopper names, emails or addresses stored. Analytics respect Shopify's customer privacy consent.
Our Lighthouse before-and-after method
We don't quote one cherry-picked score. We publish a repeatable method, so the results that count are the ones from your store.
- 1Pick a real page. Your home page or a product page on your live theme.
- 2Baseline. Run Lighthouse in Chrome DevTools or PageSpeed Insights in mobile mode, five times, in a clean browser profile. Record the median performance score, LCP, CLS and Total Blocking Time.
- 3Install and place. Enable the Playbuy app embed and add one widget to the same page, where you would in production.
- 4Re-test. Repeat the same five runs under the same conditions and compare medians.
- 5What to expect. Our engineering target is a drop of no more than 3 Lighthouse points and no added layout shift. The loader size budget is checked on every build.
Lighthouse scores vary between runs and devices. Always compare medians taken under the same conditions.
Honest attribution, with holdout tests.
- Direct revenue
- Orders that include a product a shopper added to cart from a video.
- Influenced revenue
- Orders from shoppers who watched at least 3 seconds of video in the 7 days before buying.
- Holdout lift
- A random group of shoppers sees no video. Comparing them with everyone else shows the revenue video truly added.
How the holdout works
- You choose a holdout size. Those visitors are assigned consistently and see no video widgets; the space collapses cleanly.
- We compare conversion and revenue per visitor between the two groups and show the lift with a significance indicator.
- Orders are matched through Shopify's web pixel using order IDs and totals only, never names, emails or addresses.
- Visitors get an anonymous identifier only when they've given analytics consent.
A/B tests and holdouts are included on Growth and Scale.
Most shoppers
Holdout group, chosen at random
Conversion and revenue per visitor, compared.
The difference between the two groups is the lift. If there isn't one, you'll see that too.
Plans that never surprise you.
Hard caps, no overage
Each plan includes a fixed number of monthly views. No usage meter, no per-view charge, ever.
An email at 80%
You hear from us before you reach your cap, so upgrading is always your decision, never an automatic charge.
Graceful at the cap
At 100%, widgets show posters with product links until your next cycle. Your store keeps working; your bill doesn't move.
Your videos. Your data.
Export original videos as MP4 and your product tags and analytics as CSV at any time, on every plan. If you uninstall, Shopify cancels billing automatically and we delete your store data within 48 hours of Shopify's data deletion request. More on our security page.